Should I choose EXCEL Soft Chews or EXCEL Refreshers?
If you want the newest, most fruit-forward pick in the EXCEL lineup, go with EXCEL Refreshers. If you want the broader EXCEL Soft Chews option, stick with that. Simple rule: Refreshers = the fresh new fruit chew, Soft Chews = the wider soft-chew choice.
Quick answer: which one fits your vibe?
As Canada's #1 gum brand, EXCEL keeps things sugar-free and confidence-first. So the real question is less “which is better?” and more “which one matches your moment?”
| If you want... | Choose... | Why |
|---|---|---|
| A fruit-flavoured soft chew | EXCEL Refreshers | Refreshers launched in July 2024 as EXCEL’s fruit-flavoured soft chew line |
| The newest EXCEL chew option | EXCEL Refreshers | It’s the newest line in the portfolio |
| The broader soft-chew choice | EXCEL Soft Chews | That’s the wider EXCEL soft-chew line |
| A mint-first feel | EXCEL Mint Gum or EXCEL White Gum | Those are the mint-focused EXCEL lines |
Why EXCEL Refreshers stand out
Refreshers are the easy pick if you like products that feel current and on-the-go. They launched in July 2024 as a new fruit-flavoured soft chew, with a soft outer coating, a pillow shape, and long-lasting taste. That combo makes them feel a little different from the rest of the shelf.
The current Refreshers lineup includes Mixed Berry, Tropical, Blueberry, and Strawberry. So if you want flavour variety without leaving the EXCEL brand, this line brings a bright, playful option to your bag, desk, or backpack.
They also sit in a growing category. Soft chew/cube gum is projected to grow at a 5.22% CAGR from 2026 to 2031, driven by on-the-go convenience and eco-friendly appeal. That’s a big reason Refreshers feel like the “new move” in the category.
When EXCEL Soft Chews make more sense
Choose EXCEL Soft Chews if you want the broader soft-chew option in the EXCEL lineup and you’re shopping based on what’s available at your store. Not every day calls for the newest launch. Sometimes you just want the option that fits your routine and gets the job done.
The good news? EXCEL gives you flexible pack formats across the lineup: single packs (12 pieces), bottles (60 pieces), and multipacks (3-pack). That makes it easy to match your day:
- Single pack for pocket or purse
- Bottle for your backpack, desk, or car
- Multipack for stocking up
So if your decision is really about convenience, Soft Chews can still be the smart, simple pick.
Best pick by moment
Here’s the fast way to decide:
- Back-to-school mode: Pick Refreshers if you want a fun, fruit-flavoured reset between classes.
- Concert night or festival day: Pick Refreshers for the newest, most playful EXCEL vibe.
- Exam season: Pick whichever format you’ll actually keep nearby — single pack, bottle, or multipack.
- Mint-first freshness: Skip both and go for EXCEL Mint Gum or EXCEL White Gum.
- Daily stash for your bag: Choose the format that fits your routine, then grab the flavour you’ll reach for again.
Bottom line
If you want the most distinctive, newest, fruit-flavoured option, choose EXCEL Refreshers. If you want the broader EXCEL soft-chew choice, go with EXCEL Soft Chews.
Either way, you’re staying inside EXCEL’s sugar-free FEEL FRESH world — made to help you feel fresh and boost your confidence, whether you’re heading to class, a concert, or anywhere in between.
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— The EXCEL Team